About us
The company
Boomeranger was founded because we wanted to provide products and services to consumers while creating value for you to shop online. We want to help you save money when you do your regular shopping at your usual online stores! We do this by offering a valuable point-collection program on all your purchases, without costing you anything extra! Your points are then used for cash-out (points for money), discounts on products, free products and more!
Continue reading »Management:
Peter Gustavsson - CEO
Background from the IT industry. Most recently as Department manager for Scanworld TravelPartner AB (publ)
Responsible for the daily operations of Boomeranger AB.
Mattias Sesemann - Chairman of the board
Background from the travel industry and E-commerce. Most recently as CEO of Scanworld TravelPartner AB (publ).
Also conducts investment company that invests in a range of growth companies in various industries.
Responsible for financial analysis, concept development and more.
Mats Kalles - Executive Director of Content and Sales
Background from the travel industry and E-commerce. Most recently as Sales manager for Scanworld TravelPartner AB (publ)
Responsible for sales and business partners.
Marcus Friberg - Product and Merchandise Manager
Background from web design, advertising, Onoff Group and most recently MediaMarkt.
Responsible for products with our Boomeranger profile as well as sales inventory.
Company Details
Boomeranger AB
Box 182
871 24 Harnösand
Organisations.nr: 556740-3877
VAT: SE556740387701
The company was founded in 2007 but first since 2011 engaged in active operations.
Board of Directors and owners:
Mattias Sesemann: Chairman of the board
Peter Gustavsson: Board member
Mats Kalles: Board member
Helena Johansson: Substitute Board member.
Helena Johansson assists Boomeranger with solid skills from the retail industry. With over 10 years experience from IKEA in a number of senior positions, she offer Boomeranger extensive experience and expertise.
Magnus Lundin:
Former Executive Vice President at Scanworld TravelPartner AB (publ), now the founder and owner of investment company Fortunator AB. A committed partner who assists Boomeranger with his proven knowledge and experience in e-commerce.
Where are we?
We operate exclusively online, but our management, staff and outsourced services are available on a number of locations in Sweden and Finland:
Linköping: Technology & Administration
Stockholm: Sales & Customer Support
Härnösand: Administration
Gävle: Product development and inventory management
Finland: Sales & Marketing offices in Tampere and Helsinki

